Search engine optimization, or SEO, isn’t just one of the most important aspects of digital marketing; it’s also one of the most confusing and difficult to understand. This SEO tutorial for beginners will help you get up to speed on this essential skill in the quickest way possible so you can start making your website more attractive to search engines and rank higher in Google search results, which will help drive more traffic to your site and increase your conversion rate by reaching more potential customers.
Step 1: Make an Internal Website Map
The first step in optimizing your site is to create an internal website map. It is a document that shows how the pages on your site are linked together, and it can help you better understand how search engines crawl through your site. Below is an example of an internal website map with explanations of each column.
The diagram below includes a list of all the pages on this site and what their URLs are. Some pages have links out to them while other pages have links back into them. For example, the page named What Is SEO? has a link to the page called What Is SEO? as well as one going back out to another page about our services.
Step 2: Identify Competitors and Potential Backlinks
There are a lot of SEO tutorials out there on the internet, so it is important to know who you are up against. To do this, I recommend downloading an extension called SpyFu and doing a search on your competitor’s website. SpyFu will tell you what keywords they rank for in Google, which phrases they have advertising that ranks higher than yours and their backlinks (the amount of external websites linking to theirs). You should do this for as many competitors as possible to get an idea of where you stand in terms of optimization and backlinks.
Step 3: Create Targeted Keyword Phrases
A huge part of SEO is keyword research. This means you’ll want to figure out which keywords people are using when they search online and then make sure your content includes those words. Keywords are the single most important factor that determines whether or not your site will rank on the first page of a Google search. Make sure you include them in your title tags, URL, headings, content and meta descriptions. Use an analytics tool like SEMrush to find trending topics, related keywords and competitors. For example, if you were writing about red widgets (and yes, I am), it would be good to include words like blue widgets and green widgets into my content.
If you’re new to keyword research there’s no need to worry!
Step 4: Use the Head Terms in Title Tags
The SEO tutorial for beginners is about search engine optimization (SEO), which is an important component of digital marketing. SEO is often defined as the process that improves the visibility of a website or webpage within the organic (non-paid) results on a search engine like Google. This includes natural search results, such as news, blogs, and websites. One way to increase your site’s organic ranking is by optimizing your title tags with key words related to your industry and service offerings. When creating title tags, you want to keep it at 70 characters or less with up to five words including head terms.
Step 5: List Featured Snippets Optimally
There are a few ways to list your company in a featured snippet. The first is by using the meta title tag, which is the text that appears in blue at the top of your web page. To get this, you need to use your keyword phrase as well as some language that tells people what kind of place you are (e.g., learn how to make ice cream). This way, when someone searches ice cream they’ll see your page before they find anyone else’s.
Step 6 (on-page): General On-Page SEO For a Single Page Webpage
The final step in the on-page SEO process is link building, which includes both in-link building and out-link building. In-link building is done by getting other websites to link back to your webpage, while out-link building involves obtaining links from other webpages. The best way to acquire new links is by creating content that’s valuable and unique; people will want to share it with their social media connections or post a link on their website.
Step 7 (on-page): General On-Page SEO For a Bigger Site with Multiple Pages
After optimizing your on-page SEO, it’s time to get started with off-page SEO. Building links is the most effective way to increase your site’s search engine ranking. There are two types of links that you need—anchor text links and contextual links. Anchor text links are when you link words in a post or page to other pages on your website. Contextual linking is when you link your own content with content from other credible sites that have similar subjects.
Step 8 (backlinks): The Types of Links That Help Your Rankings
The types of links that help your rankings are inbound links and outbound links. There are many factors that determine the quality of a backlink, but the most important factor is the relevance of the link to your site. Relevant links from other sites that have been in existence for a while (i.e., established sites) will likely be more beneficial to your site than less relevant links from newer sites.
Step 9 (backlinks): Create Content on Other Sites to Get Backlinks
There are two types of backlinks you can create; do-follow and no-follow. Do-follow links are more powerful because they pass the link juice in the form of authority, while no-follow links only send visitors. You should try to get as many do-follow links as possible, but no-follow is also a good way to jump start your site’s ranking.